Google Ads can be a profit machine or a money pit. The difference usually comes down to a handful of preventable leaks.
The usual suspects
- Broad match with no negative keyword discipline
- Sending paid traffic to slow, generic pages
- Bidding on terms that never convert
- Ignoring search-term reports
- No conversion tracking, so you're flying blind
You can't optimize what you don't measure, and you can't scale what you can't trust.
Fix these five and most accounts see cost per acquisition drop within weeks, freeing budget to scale the campaigns that actually work.