Type and you write 'best plumber Austin.' Speak and you ask 'who's the best plumber near me that's open right now?' Conversational search rewards content that answers real questions in natural language.
Optimizing for the way people talk
- Target question-based, long-tail phrasing
- Answer clearly and concisely up top
- Use structured data to help machines parse you
- Keep local details accurate and current
Write the way your customers ask, not the way marketers type.