Content and links get all the attention, but the fastest ranking gains almost always come from fixing the boring, invisible stuff first. Before we write a word or build a single link for a client, we run a technical audit, because there's no point pouring fuel into an engine that's leaking.
Start with how Google actually sees your site
Crawlability and indexation come first. If search engines can't reach a page, or you're accidentally telling them not to, nothing else matters. We check the robots file, the XML sitemap, canonical tags, and index coverage before anything else.
- A clean XML sitemap that lists every page you want ranked
- A robots file that blocks nothing important
- Self-referencing canonical tags on every indexable page
- No stray noindex tags on money pages
- Redirect chains collapsed to a single hop
Then make it fast on a real phone
Core Web Vitals are a ranking factor and, more importantly, a conversion factor. We test on a mid-range mobile device on a normal connection, not a fibre line and a flagship phone, because that's what your customers are actually using.
You can't out-content a slow, broken site. Fix the foundation first, and every other effort compounds on top of it.
Structured data is your ticket into rich results
Schema markup tells search engines exactly what your content is, which unlocks rich results and, increasingly, citations inside AI answers. We add organization, breadcrumb, article, FAQ, and service schema wherever it fits, then validate every template.
None of this is glamorous, but it's the difference between a site that struggles for every position and one that climbs the moment you start publishing. Get the technical foundation right, and the rest of your SEO finally starts to pay off.